The simple understanding of the booth is to build and exhibition the facilities used to display products, brands, culture, services, etc. The purpose of booth design is to help exhibitors in the process of participating in the exhibition to show and promote their own brand culture and products and services, attract visitors and potential customers, promote transactions and benefits. In order to obtain more attention and benefits in the exhibition, it is necessary to design a good booth. So how do you design a good stand?

Feature

Booth not only to exhibit products, to attract customers, but also conducive to booth personnel sales, publicity, research, communication with the audience, and customer negotiations. All these work must have corresponding space, location, equipment, but also reasonable arrangement. Corresponding functional areas, including inquiry area, exhibition area, reception area, negotiation area, etc., should be considered accordingly.

harmony

A booth is composed of many factors, including layout, lighting, colors, charts, exhibits, display shelves, display tools, etc. Good design is to combine these factors into one, unify the design style of the entire exhibition hall, and meet the needs of brand display. Help exhibitors to achieve the purpose of exhibition.

succinct

The average person can only take in a limited amount of information at a moment. The audience walks in a hurry, and if they can't get clear information in an instant, they won't be interested. In addition, the complexity of the booth is also easy to reduce the efficiency of the booth personnel. Exhibits to choose representative furnishings, must have a choice, must give up. Being simple and bright is the best way to attract an audience. Photos, diagrams and text descriptions should be clear and concise. Design decorations unrelated to the objectives and contents of the exhibition should be reduced to a minimum.

focus

The presentation should be centered and focused. The focus of the booth attracts attention. The focus should be chosen to serve the purpose of the exhibition, which is usually a special product, a new product, the most important product or a valued product. Through location, layout, lighting and other means to highlight the key exhibits.

Clear topic

The theme is the basic information and impression that the exhibitor wants to convey to the visitors, usually the exhibitor itself or the product. A clear theme is on the one hand the focus, on the other hand the use of appropriate colors, graphics and layout, in a coordinated manner to create a unified impression.

Eye-catching mark

Being different will attract more visitors, making it easier to identify and find visitors, so that visitors who walk into the booth will leave an impression and be touched by memories after the meeting. The design should be unique, but not deviate from the exhibition goal and business image.

Consideration space

Designers also have to consider the number of booth staff and the number of visitors. Crowded stands and empty stands will not work well and will turn off some of the target audience. Therefore, it is necessary to reasonably grasp the booth design space and area, reasonable distribution of design, so that the booth content is rich but not crowded.

Flow arrangement

The large flow of people shows that the booth design display effect is attractive, how to retain visitors, so that visitors stay longer. This requires the booth design to do a good job of the flow of people route arrangement, reasonable design of the tour route, so that visitors can walk according to the corresponding tour line. In this way, visitors can see more content on display and deepen participants' understanding and impression of the enterprise.

Easy to build and easy to tear down

The booth structure should be simple and can be assembled and disassembled within the specified time. The timing of construction and demolition is usually determined by the exhibition organizer. The designer should know the construction time before starting the design.

cautious

The design should be thoughtful and comprehensive, and the design plan should not be easily changed once it is discussed and approved, especially not in the later stage, because the change may delay the construction, increase the cost, and even affect the exhibition.

Booth design should find a professional company to design and build, so as to ensure the engineering quality and display effect of the booth, during the exhibition, in order to make their own harvest, promote their own brand and influence.

Focus on the design and implementation of large-scale exhibition projects, exhibition hall design and construction integration, large-scale event and conference planning, design and production and other related business segments, with 16 years of large-scale exhibition booth design and construction, exhibition hall project design and construction service experience, service area covers 34 provinces and 150+ cities across the country, helping enterprises to explore the market. Build the core competitiveness of the enterprise, enhance brand awareness and influence, help the global coverage of brand creative marketing, and work for the national exhibition, investment, marketing and product promotion of more than 30 provincial and municipal institutions and top 100 enterprises. To provide customers with professional, integrated, standardized, refined management and service mechanism.