In the Internet age, people's lifestyle is changing. With the increasing demand for information content, the design of digital technology exhibition hall begins to show more possibilities. The concept of digital technology exhibition hall design stems from the Internet, virtual reality and artificial intelligence will bring many changes to people's lives. So what is the target customer group of digital technology exhibition hall design?

1. Good brand image

Brand image refers to the external image of the enterprise, and the most direct reflection of the enterprise brand value is the corporate image. Corporate image directly affects the brand awareness and influence, in the process of digital technology exhibition hall design to make full use of a large number of signs in the exhibition hall and display content display, in order to spread the brand image and corporate culture. If the design of digital technology exhibition hall is regarded as a whole, then it can not only give full play to the advantages of digital technology exhibition hall, but also help enterprises effectively enhance their brand image and influence. There will be many auxiliary elements in the design of digital technology exhibition hall to assist the overall construction and development of the exhibition hall.

2, technology display, interactive experience

Digital technology exhibition hall design will bring visitors a new experience. Interactive devices can be used to stimulate the interest of visitors. A variety of interactive experiences are displayed through digital displays, allowing visitors to experience the most authentic physical space. Intelligent interactive devices, such as touch smart speakers and mobile apps, will bring visitors the ultimate sense of technology experience.

3. Product promotion and display effect

The most important thing in the digital technology exhibition hall is the display effect, good, and the publicity effect of the product is also very good. Digital technology exhibition hall design through the display of products to attract more visitors to visit and promote the consumption of the exhibition hall. In addition, the digital technology exhibition hall can also showcase some new products and technologies. This kind of publicity is very attractive. Therefore, when we choose the design scheme of the digital technology exhibition hall, we must pay attention to its creativity and production level.

4. Promote product image and value

Through the technique of exhibition hall design, the products are displayed in front of the audience, so that they can understand the existence of the products in this era, and the advantages of the products are brought into play. At the same time, the product's own characteristics are displayed through multimedia display technology. Using digital technology exhibition hall design and production of product image so that the audience can quickly understand the product and the brand's influence in the world. In addition, through the display board, product knowledge and the introduction of use scenarios, these are unable to achieve the effect of traditional display methods. The design of digital technology exhibition hall brings a more intuitive and efficient experience to the audience through multimedia display, introducing information such as products and technical advantages from a new perspective, so that the audience can understand the brand. Can achieve a better display of product value and corporate image.