In recent years, the basic construction of exhibition hall design is not the same as before, and more and more enterprises pursue the perfect "modern sense", "simple style", "light decorative design". This requires that the exhibition hall design needs to be just right from complex to simple, simple style to win. When designing, it is not only necessary to have imagination and depth, but also to stand in the perspective of the viewer of the exhibition hall, to have an accurate grasp of the aesthetic preferences of the audience, and the design scheme should be close to life and personalized. So, how to subtract the design of the exhibition hall, the design of low-key luxury?

In this era of "visual effect is king", the element of color in the visual communication effect will most intuitively harm the viewer's psychology, making it subjectively divided into "good, bad, beautiful and ugly". Color is the first important factor to consider in the design of the exhibition hall, and it may immediately determine the first impression of the viewer. Color matching should take into account the company culture and key exhibits, and choose the corresponding colors according to the different characteristics of the exhibits. It is worth mentioning that if the color change is large, it is easy to cause visual fatigue, and it will not be worth the loss, and it will not be able to highlight the theme. Therefore, the color collocation of the exhibition hall is generally full of minimalist style colors, get rid of the exaggerated colors in the past, choose a single tone to pay attention to the theme style, the entire space tone, the characteristics remain unified, to achieve an extreme balance, and promote the display design to show a perfect simple without losing the texture of the style.

Intelligent modern information technology has gradually formed the most core exhibition hall design method in the exhibition design industry, but the fundamental design of the exhibition hall depends on the display of specific content and exhibition objects, and the essence of the exhibition hall design should return from the dazzling electronic information technology to the content. The use of intelligent modern information technology and science to display the exhibition, for the participants to produce a colorful interactive sensory experience, complete the effect of 1+1>2. However, it should be noted that the multimedia exhibition items in the exhibition hall are not the more the better, and they need to be tailored according to the specific content and needs of the display.

In the exhibition hall design, it is necessary to pay attention to the standard use of lighting. The exhibition hall lighting fixtures should not only assume the role of lighting fixtures, but also play a more important role in building the overall atmosphere of the exhibition hall, and promoting the level of the core exhibition items "soft light". The application of lighting effect in exhibition hall design is more important to reflect the fresh style, promote the integration of interior space, and make the internal structure of the exhibition hall more harmonious and unified. The exhibition should be highlighted by the environment of the exhibition hall and the effect of the light source projection, so that visitors have a strong intuitive feeling of the exhibition, and the details of the exhibition taste, so as to leave a deep impression on the viewer. It should be noted that too much focus is very easy to disperse the attention of the viewer, if there is no focus, it can highlight the theme of the exhibition through independent display and track spotlights. In addition, it is necessary to scientifically arrange different functional areas according to the theme style of the exhibition hall, and use different functional areas in an orderly organization to highlight the theme style of the exhibition hall.